How to Win More Listings in 2022
It’s 2022 and you want to win more listings. You know that it takes more than just a good marketing plan and some hard work by your sales team, but how do you make the most of what you have?
It seems like every day you have to learn new things, and then relearn the old ones. You can't even depend on your tried-and-true methods because they might not work in the future. It feels like there are more barriers than ever before that stand in the way of you and your success.
But don't despair! These tips will help you win more listings in 2022:
Use Social Media
According to a recent Sprout Social survey, 44% of real estate firms claim that social media leads are the best quality than other sources.
This is likely because potential sellers can get a good sense of an agent’s personality and see if they’re someone they’d want to work with.
Plus, social media is a great way to showcase your previous listings and highlight your successes.
If you don’t already have active social media accounts, now is the time to create them. And if you do have them, make sure you’re regularly posting fresh content.
You can also use social media to run targeted ads that specifically target people looking to sell their homes.
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Facebook Marketplace
Another great way to win more listings is by using Facebook Marketplace. This feature allows users to buy and sell items directly on Facebook.
Since it’s such a popular platform, Facebook Marketplace is a great way to get in front of potential sellers.
Personally, whenever I need to search for an item quickly, I go to the Facebook Marketplace and get an idea of what’s selling in my area.
You can also use Facebook Messenger to communicate with potential sellers. This is a great way to build trust and rapport with them.
Attend Community Events
Attending community events is another great way to win more listings. This is because you have the opportunity to meet potential sellers in person and build a relationship with them.
Plus, you can learn about what’s happening in the community and how it’s affecting the real estate market.
This information can help you better understand the needs of potential sellers and how you can help them.
Join Realtor Groups of Your Area
Joining local Realtor groups is another great way to get in front of potential sellers. This is because these groups are often comprised of people interested in selling their homes.
Plus, you can learn a lot from other agents in your area and get some great ideas to win more listings.
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Hire a Listing Referral Service
As we all know, referring service is the best way to get new leads, so you might want to hire a lead generation company to help you provide more referrals and win more listings.
Many reputable companies can provide you with hot leads.
Just make sure you do your research and choose a reputable company with a good track record.
Networking With Your Neighborhood Realtors
There’s a good chance of other real estate agents in your neighborhood.
So why not network with them and see if they have any listing leads they’re willing to share with you?
You can also offer to share your leads with them in return. This is a great way to build relationships with other agents and get more business.
Be Prepared for Potential Buyers
Most importantly, if you want to win more listings, you need to be prepared.
This means having a well-designed website, a solid social media presence with good social proof, and most importantly, a portfolio of your previous listings.
Potential sellers will want to see that you have a proven track record of successfully selling homes.
Never Ignore Professional Real Estate Photography
Would you click on a listing with no pictures or low-quality pictures? I guess not. So, you should never ignore professional real estate photography if you want to win more listings.
In all the above listing strategies, you will need high-quality pictures of properties to make a good impression.
Good photography is essential for attracting potential buyers and helping them visualize what their home could look like if they purchased it from you.
An experienced real estate photographer will be able to capture the best features of a property and make it look more appealing to potential buyers.
Moreover, photography affects listing presentation, online search results, and ultimately the selling price of a property. If you're not using pro photography, you're losing out on a lot of business.
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Use Video Tours
People love watching videos, and that’s why you should use video tours to win more listings.
A video tour is a great way to show off a property in its best light and give potential buyers a feel for what it would be like to live there.
Video tours are also a great way to build rapport with potential sellers. If they see that you’re willing to go the extra mile to market their home, they’ll be more likely to list with you.
Conclusion
So, these are some of the best ways to win more listings in 2022. Just make sure you put in the hard work and stay focused on your goals. And don’t forget to use high-quality pictures and videos to attract potential buyers.
If you’re looking for high-quality real estate photography, check out what we have to offer. We’re experts in capturing the best features and making it look more appealing to potential buyers. Plus, We’re always up for a challenge and will go the extra mile to get the perfect shot.
